You may have heard about the benefits of email marketing, but you don't know where to start, or you've been procrastinating. I'm here to give you a kick up the butt, with some quick tips on getting started. #1 Start right now, even if it's just your Mum on your mailing list When I started emailing, I had around 12 email subscribers including my MIL (who btw, still opens every email years later). Some may argue that emailing to such a small audience is a waste of time. I disagree - it builds...

With business there will be ups and there will be downs. When you experience a quiet sales period in your business, it's easy to feel that your business is failing or headed downhill but it's not - it's either a temporary dip or it's an off-peak season. For example, I found myself spiralling a little during the last couple of years come summertime when it was a struggle to sell tickets to my workshops. I thought, clearly I'm doing something wrong. I realise looking back that summer has been...

This week I'm talking about stacking, stacking tasks together. This was a term I learnt about in the book Atomic habits, talking about day-to-day habits but it has a great application for small biz owners who are doing everything themselves. Essentially, to make things easier for yourself, you want to stack two activities together until you naturally pair these two activities together. Let me give you a couple of examples: Let's say I create a weekly blog post but the thought of sitting down...