I'm a modern calligrapher and creative business coach, helping others to start and grow their very own art businesses.
How to start email marketing
You may have heard about the benefits of email marketing, but you don't know where to start, or you've been procrastinating. I'm here to give you a kick up the butt, with some quick tips on getting started. #1 Start right now, even if it's just your Mum on your mailing list When I started emailing, I had around 12 email subscribers including my MIL (who btw, still opens every email years later). Some may argue that emailing to such a small audience is a waste of time. I disagree - it builds confidence whilst you start to build familiarity and consistency with email marketing. #2 Set a day and time for consistency If you haven't yet started, or maybe you've sent emails sporadically, it's time to set a day and time for your emails. If you're sending monthly emails, this may be the first Friday of each month, or if you're jumping into weekly emails it may be every Tuesday at 11am. #3 Don't worry about the fancy side yet If you've seen suggestions about lead magnets (freebies), funnels, and email sequences, take a breath. That's really not important now (or ever if you want to keep things simple). Want support? Check out my Creative Biz Success Society.
In the membershipsThis week, I've been working on the email marketing module of CBSS, including how to create your first email in Wix and Convertkit. In C2C, I've created guidance on how to grow your mailing list of learners (i.e. potential customers). I've also created a video on how to get seen by more people, and how to convert more of those that see you into customers. Find me elsewhere: Please note: email contains affiliate links. |
Convertkit, 113 Cherry St #92768, Seattle, WA 98104-2205 |
Gemma Dillon
I'm a modern calligrapher and creative business coach, helping others to start and grow their very own art businesses.
I LOVE working smarter not harder, and that's how I was able to create 406 pins for Pinterest in 2 days. Firstly, I'm a huge fan of searchable content. I mean, what's the point of putting your heart into creating content that will disappear after a day or two (looking at you Instagram). Instead I put my time and energy into creating blogs and YouTube videos. Creating searchable content means that my content has a longer life and can be found on Google. My £7 membership covers this if you want...
With business there will be ups and there will be downs. When you experience a quiet sales period in your business, it's easy to feel that your business is failing or headed downhill but it's not - it's either a temporary dip or it's an off-peak season. For example, I found myself spiralling a little during the last couple of years come summertime when it was a struggle to sell tickets to my workshops. I thought, clearly I'm doing something wrong. I realise looking back that summer has been...
This week I'm talking about stacking, stacking tasks together. This was a term I learnt about in the book Atomic habits, talking about day-to-day habits but it has a great application for small biz owners who are doing everything themselves. Essentially, to make things easier for yourself, you want to stack two activities together until you naturally pair these two activities together. Let me give you a couple of examples: Let's say I create a weekly blog post but the thought of sitting down...