I'm a modern calligrapher and creative business coach, helping others to start and grow their very own art businesses.
Stacking in your biz
This week I'm talking about stacking, stacking tasks together. This was a term I learnt about in the book Atomic habits, talking about day-to-day habits but it has a great application for small biz owners who are doing everything themselves. Essentially, to make things easier for yourself, you want to stack two activities together until you naturally pair these two activities together. Let me give you a couple of examples: Let's say I create a weekly blog post but the thought of sitting down for an hour doesn't appeal in the slightest, you can instead schedule a pin on Pinterest after you create each blog post. Another example may be that after a networking event, you record a couple of reels whilst you're dressed presentably and not in your dressing gown (guilty!). Stacking vs batching: Stacking involves pairing two separate types of activities together. Batching involves creating more of one type of activity. For example, 1 blog post and 1 pin promoting that blog post vs creating 4 blog posts. Have you thought about which tasks you can stack together before? Psst...In the most recent module of The Class to Course Method I discuss refining processes. Check it out if you want to learn more. Find me elsewhere: |
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Gemma Dillon
I'm a modern calligrapher and creative business coach, helping others to start and grow their very own art businesses.
I LOVE working smarter not harder, and that's how I was able to create 406 pins for Pinterest in 2 days. Firstly, I'm a huge fan of searchable content. I mean, what's the point of putting your heart into creating content that will disappear after a day or two (looking at you Instagram). Instead I put my time and energy into creating blogs and YouTube videos. Creating searchable content means that my content has a longer life and can be found on Google. My £7 membership covers this if you want...
You may have heard about the benefits of email marketing, but you don't know where to start, or you've been procrastinating. I'm here to give you a kick up the butt, with some quick tips on getting started. #1 Start right now, even if it's just your Mum on your mailing list When I started emailing, I had around 12 email subscribers including my MIL (who btw, still opens every email years later). Some may argue that emailing to such a small audience is a waste of time. I disagree - it builds...
With business there will be ups and there will be downs. When you experience a quiet sales period in your business, it's easy to feel that your business is failing or headed downhill but it's not - it's either a temporary dip or it's an off-peak season. For example, I found myself spiralling a little during the last couple of years come summertime when it was a struggle to sell tickets to my workshops. I thought, clearly I'm doing something wrong. I realise looking back that summer has been...