I'm a modern calligrapher and creative business coach, helping others to start and grow their very own art businesses.
How to deal with downturns
With business there will be ups and there will be downs. When you experience a quiet sales period in your business, it's easy to feel that your business is failing or headed downhill but it's not - it's either a temporary dip or it's an off-peak season. For example, I found myself spiralling a little during the last couple of years come summertime when it was a struggle to sell tickets to my workshops. I thought, clearly I'm doing something wrong. I realise looking back that summer has been quiet two years in a row so it's likely an off-peak season for calligraphy workshops, so this year I'm taking summer off. Not entirely, but definitely taking it easy and taking a few weeks off. In fact, when you're reading this I will be away on holiday at the beach. In terms of what to do whilst your biz is quiet, check out this podcast episode for some top tips:
Planner shout outCheck out my Creative Biz Success Planner which covers a variety of small biz topics including imposter syndrome, setting up your business, thinking about your niche, and more.
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Convertkit, 113 Cherry St #92768, Seattle, WA 98104-2205 |
Gemma Dillon
I'm a modern calligrapher and creative business coach, helping others to start and grow their very own art businesses.
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