I'm a modern calligrapher and creative business coach, helping others to start and grow their very own art businesses.
Accidentally broke my streak
Today I went to check my email marketing plan and I realised that I accidentally forgot to send an email last week as I was on annual leave. Not the end of the world, but this meant I broke my year and a half streak of sending out weekly emails. Rather than being hard on myself, I'm patting myself on the back. It's actually pretty impressive that I've sent out emails so consistently for so long. Here's how I'm able to send out emails consistently: #1 Set publishing time I plan to send out my emails on Thursdays between 10am - 12pm. Having this consistency in schedule helps me to create consistently. #2 Starting when no-one was listening Starting to send emails even when there was hardly anyone on my mailing list helped me to build confidence. #3 Planning content in advance It takes so much longer to sit down each week and think of an email idea from stratch than it is to plan out ideas in advance. I plan a quarter's worth of emails at a time and then occasionally change the content when I feel inspired. #4 Ready-made templates Having templates makes creating emails so much quicker. Most email providers give you the option to create templates. I personally use ConvertKit which you can try below (please note: this is an affiliate link).
Psst...Check out The Creative Biz Success Society for more email marketing tips and small biz support. Find me elsewhere: |
Convertkit, 113 Cherry St #92768, Seattle, WA 98104-2205 |
Gemma Dillon
I'm a modern calligrapher and creative business coach, helping others to start and grow their very own art businesses.
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